“My mission is to inspire women to embrace their beauty and brains”
joi wade
Joi Wade is a lifestyle content creator, author and entrepreneur. Joi helps women level-up their daily lives, careers, personal finances, and side hustles/small businesses through digital content and in-person engagements. She is best known for her presence on YouTube where she gained popularity with natural hair and college content, a parallel to her mission to inspire women to embrace their beauty and brains.
Joi has been creating videos on YouTube and blogging since 2011 (yes, middle school!). Her content journey has led her to pursuing many creative and entrepreneurial ventures including starting her own curly hair care brand, Joiful Bee in 2020, and previously, writing a college admissions and scholarship guide for high school students titled You Got Into Where? in 2015. She has also been able to work with amazing brands on social media content that align with her mission.
With her mission guiding her every move, she has been able to inspire her 200K+ followers to put these words into practice through in-person experiences like her group travel trips called Squad Retreats and domestic meetups called Squad Parties. Additionally, she has a email newsletter, The Level Up, where she helps her 18K+ newsletter subscribers achieve their dream lifestyle through thoughtful #adulting tips and advice.
In her spare time, Joi Wade loves traveling the world (she has visited over 20 countries) and co-hosting Melanin and Miles, a travel podcast for black women with her best friend Janelle. You can also catch her participating in speaking engagements, mentoring young women, and discovering new restaurants in every city she visits.
Joi is a 2020 graduate of the University of Southern California where she earned her Public Relations Degree and landed a full-time marketing role at Google for post-grad.
Beyond resume bullet points, Joi is a dog mom, girlfriend, sister, daughter, want-to-be chef, and a new home owner—and loves to incorporate it all. into her work.
Watch the interview video (circa 2018) below to hear about her journey throughout the years.
